Category: marketing

The refreshing and minty taste of toothpaste was originally constructed as a marketing technique, in which our subconscious minds learned to anticipate the tingling sensations of citric acid, mint oil, and other chemicals as a sign that our mouths were ‘clean’, thus creating a habit loop.

Elvis Presley’s manager sold “I Hate Elvis” badges as a way to make money from people who weren’t buying Elvis merchandise.